Using Audiograms to Promote Podcasts

Have You Been Trying To Promote Your Podcast But Keep Falling Short?

Podcasting has benefits and barriers, like any type of creation, and the most obvious element that impedes podcasting is the lack of visual cues.It’s difficult to promote individual episodes or clips on social media outlets that, more frequently than not, rely on visual images.But, when it comes to marketing your podcast, you have ways to overcome these roadblocks. The best way to overcome this struggle is by making eye-catching audiograms. 

Audiograms are undoubtedly one of the best ways to promote podcasts. An audiogram is a snippet of audio, embedded into a social media post.They’re designed with animated audio waveforms that move in sync with your audio clip. They also have captions.Captions are important because the majority of people scroll through their social media feeds while on silent mode.

The idea is that using an enticing audio clip with well-designed art, will draw potential audience members in, and encourage them to check out your podcast, or other offerings.

According to Buzzsprout audiograms outperform images by 58% and links by 83%, on Facebook.

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