Maximizing Podcast Success Podcast Movement 2023 (copy 01)

Create Video Clips with AI + The Great Social Media Podcast Myth

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Quickly Create Video Clips with AI

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The Great Social Media Podcast Myth

Social media, while a powerful tool for conversation and content discussion, may not be the golden ticket for podcast growth that it's often portrayed to be.

This episode dives into why the relationship between social media and podcast growth isn't straightforward. In addition, we cover what strategies actually do work when it comes to getting more podcast downloads.

A Few Episode Highlights:

Social Media Misalignment: Social media platforms and podcasts cater to different types of content consumers. Social media typically delivers quick dopamine hits through short-form content. On the other hand, podcasts offer long-form, immersive content requiring a more focused form of engagement.

Platform Switching Hassle: Converting a social media viewer into a podcast listener requires them to take additional steps - leaving the social platform, going to a podcast app, finding your show, and then starting to listen. This barrier can deter potential listeners.

Screen-Free Nature of Podcasts: Podcasts' screen-free nature is one of their strengths, as it allows listeners to engage while multitasking. However, this presents a challenge when trying to convert social media views, which require screen attention, into podcast downloads.

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Keep Listening, Keep Engaging, Keep Creating,

Eric

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